Investing in a Multi-Billion Rand Market Failure
While the home services market operates within a systemic crisis of trust and existing platforms remain inadequate, TradeTrust is engineered as a high-security ecosystem to surgically remove risk through the non-negotiable pillars of a proprietary Vetting Engine and mandatory escrow payments.
A Quantifiable Crisis of Trust
Rampant Economic Crime
Organised Extortion
South Africa has one of the highest reported rates of economic crime in the world. 77% of organisations have experienced fraud, a figure that far exceeds the 46% global average.
The rise of the “construction mafia” has moved the risk profile from financial to physical. These extortion syndicates have impacted over 180 construction projects valued at more than R63 billion since 2019.
A Defensible, High-Trust Solution
We are not a lead-generation directory; we are a platform of exclusion, built on two non-negotiable pillars. Our competitive moat is built on our aggressive filtration and mandatory financial controls.
- The Vetting Engine: Our proprietary, technology-driven Vetting Engine is designed for exclusion. We project that as few as 10% of initial applicants will successfully pass our aggressive 90% filtration rate.
- The Secure Escrow System: We mandate a Secure Escrow Payment System for every transaction. This guarantees payment for work done and protects customer funds, completely eliminating the financial risk that cripples the industry.
A Clear Market & Financial Opportunity
- Market Size: Our initial launch in Cape Town targets a Serviceable Addressable Market (SAM) valued at approximately R5-7 billion annually.
- Achievable Goal: We aim to capture R90 million in Gross Merchandise Value (GMV) within our first three years of operation, representing a realistic 1.5% of the Cape Town market before national expansion.
- The Ask: We are opening a seed funding round in exchange for equity stake.
- Experienced Founder: The valuation is justified by a founder with a proven track record of scaling teams and revenue at world-class technology companies like Yelp and Salesforce.
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TradeTrust 